On January 1, 2013, I started a daily design blog. I challenged myself to create something every day for 365 days. Random ideas, questions, design problems, etc. that I encountered throughout the day, were elaborated on. Working with the only rule that something must be posted by midnight, I enjoyed experimenting and exploring creative freedom.
Since the completion of this project, I have spent a good amount of time trying to figure out how to showcase and organize the work. I did a lot of research, thought extensively about user experience, made many wireframe sketches, and took countless notes. After a lengthy journey I am happy to finally share this project in a way that I am truly proud of. To view the live site please visit www.significant-nonsense.com or click the link above.
Word: exploring emotional connotations
A book is a powerful vehicle of information composed of many parts. When
those parts work harmoniously together the results are remarkable. My
goal was to create several books in which each would be brilliantly
assembled to support a word. All aspects of the book support this
conceptual word, however the word does not appear in the book. The
viewer is filled with the sense of the word through thoughtfully chosen
text, imagery, binding methods, color, and materials.
Using what I had learned about the history of the written past and my
own understanding of the components which make up a book,
I began to experiment with different combinations of form, content and
function in order to create several powerful and unique artist books.
Each book that I have created plays off the emotional connotations of a
selected word in which I try to evoke this specific emotional sense
within the viewer.
senior degree project, 2012 hand dyed paper, monotype, screen print, laser transfer, various binding methods
There are only patterns, patterns on top of patterns, patterns that affect other patterns. Patterns hidden by patterns. Patterns within patterns. —Chuck Palahniuk
The bleak fields are asleep,
My heart alone wakes;
The evening in the harbour
Down his red sails takes.
Night, guardian of dreams,
Now wanders through the land;
The moon, a lily white,
Blossoms within her hand. —Rainer Maria Rilke
For like a shaft, clear and cold, the thought pierced him that in the end
the shadow was only a small and passing thing: there was light and high beauty for ever beyond its reach. —J.R.R. Tolkien
The silence depressed me. It wasn't the silence of silence. It was my
own silence. I knew perfectly well the cars were making noise, and the
in them and behind the lit windows of the building were making noise,
and the river was making noise, but I couldn't hear a thing. The city
hung in my window, flat as a poster, glittering and blinking, but it
might just as well not have been there at all, for the good it did me. —Sylvia Plath
You can outdistance that which is running after you,
but not what is running inside you. —Rwandan Proverb
Sometimes I'm terrified of my heart; of its constant hunger for whatever it is it wants. The way it stops and starts. —Edgar Allen Poe
Had the smile not shown the teeth where then would they have been found —Kamereon Smoot
UMD Senior Design Exhibition, 19 May 2012
After an inspirational studio tour with the AIGA Chicago Mentor Program, I began to see how my print-based work could live in the digital world. I received some very helpful advice and immediately started on this project.
My goal was to show how I could take a branding project and think about it beyond print. I began to think about a concept, color system, typography and such, but continued to investigate how the user would interact with the brand. I reflected on recent trips to the airport, specifically noting how the development of technology is rapidly changing the flying experience. I thought about a tablet-based kiosk to check-in, print boarding passes, and send flight information to mobile devices. Mainly, I began to think about the brand beyond the physical pieces, but also as an experience.
Various Exelon Collateral
In my role as Corporate Communications Graphic Designer, I received a wide range of projects from departments throughout the company. It was my job to decipher what their needs were, identify what they were trying to communicate, and come up with an effective way to present the information. Working within brand guidelines I created, posters, advertisements, web graphics, wordmarks etc., whatever was required to convey the message effectively.
LinkedIn Company Page
I worked closely with both Corporate Communications and Human Resources, to build-out the Exelon company page. We met with representatives from LinkedIn to learn about web functions and discuss how to optimize. As director of this project, I looked into best practices and did a lot of research, taking into consideration how our audience would interact with the page. Through the improvements we made, we considerably increased our followers and brought more attention to the company.
As president of the AIGA student group and the visual arts and design club, I held many responsibilities. I was in charge of the annual student work magazine, which I coordinated from concept through to production. Our small team organized, designed, edited, worked closely with the printer on pre-press production, and attended press-checks. The main goal was to keep the layout and design simple, which would allow the viewer to focus on the wide variety of work.
Essays on Typography
This book was
originally designed in 2010 for a typography course taken with Douglass Scott,
but I have since redesigned and edited this piece to illustrate my development.
I explored a visual and typographical tone to compliment all aspects of the
book, and searched for a flexible voice that would harmoniously accommodate
both authors in a structured yet playful way.